APP ONBOARDING
UX Research
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UI Design
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Western culture Inspired
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OVERVIEW
From Drop-offs to Sign-ups: Reimagining the Onboarding Experience for StockEdge.
StockEdge is a leading stock analytics platform in India, In a fintech product, the Onboarding journey is a critical entry point. Any friction at this stage directly impacts user acquisition, trust, and long-term engagement.
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PROBLEM
The existing Onboarding flow had multiple friction points—too many steps, unclear value communication, and a weak brand presence—resulting in user drop-offs during sign-up.
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SOLUTION
To enhance the entire onboarding experience and drive higher conversion by aligning business goals with user needs—focusing on clarity, trust, and ease of use.
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Reducing drop-offs across the sign-up journey
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Improving registration completion rates
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Creating a more trustworthy and professional first impression
DESIGN PROCESS
DISCOVER
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User Interview
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Survey
DEFINE
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Persona
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Empathy Map
IDEATE
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User Flow
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Information Architecture
DESIGN
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Paper Prototype
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Wireframe
TEST
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Usability Testing
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Feedback
