Onboarding & Registration
UX Research | UI Redesign | User Experience
ABOUT THE PROJECT
From Drop-offs to Sign-ups: Reimagining the Onboarding Experience for StockEdge
CONTEXT
StockEdge is a leading stock analytics platform in India, In a fintech product, the Onboarding journey is a critical entry point. Any friction at this stage directly impacts user acquisition, trust, and long-term engagement.
The existing Onboarding flow had multiple friction points—too many steps, unclear value communication, and a weak brand presence—resulting in user drop-offs during sign-up.
ROLE: User Research & UI Design | DURATION: 1 Month | PLATFORM: Web & Mobile
PROJECT GOAL
To enhance the entire onboarding experience and drive higher conversion by aligning business goals with user needs—focusing on clarity, trust, and ease of use.
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Reducing drop-offs across the sign-up journey
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Improving registration completion rates
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Creating a more trustworthy and professional first impression
OLD SCREENS
RESEARCH
COMPETATIVE ANALYSIS
I Analysed leading fintech apps to understand how they optimize onboarding & registration for higher conversion. The focus was on how these platforms reduce friction, communicate value, and build trust during sign-up.
Key areas of analysis included flow complexity, value communication, trust signals, and form design patterns—helping identify best practices and gaps in the existing StockEdge experience.
USER RESEARCH
To complement insights from the competitive analysis, we conducted user interactions to understand real user perceptions of the current onboarding and registration experience.
The goal was to uncover what users liked, disliked, and felt was missing in the journey. These conversations helped identify key pain points, unmet expectations, and opportunities to enhance the overall experience.
The insights gathered played a crucial role in shaping a more user-centered and intuitive registration
RESEARCH INSIGHTS
HOW MIGHT WE....
Onboarding journey begins with asking question about user their preference and informing 5W’s of the product
How might we communicate the product’s value and key benefits within the flow, so users learn while progressing instead of being told upfront?
Inconsistency in brand visibility and clumsy UI and no trust building elements
How might we create a consistent and professional experience that builds trust from the very first interaction?
Users were uncertain about which fields were required when filling out their registration details on the page.
How might we make form inputs more intuitive by clearly guiding users on what is required and what can be skipped?
IDEATION
As part of my first project at the company, I initiated and coordinated a cross-functional brainstorming session to rethink this critical user journey.
Building on insights from the competitive analysis, we brought together stakeholders from marketing, customer support, product management, and engineering to align on opportunities and challenges from multiple perspectives.
We used Five Why’s and Gap Filling approach to challenge existing assumptions and explore unconventional ideas for improving the entire end to end experience.
This collaboration helped generate diverse, high-impact ideas and ensured alignment across teams early in the design process.
Ideation was all pen and paper—AI just helped clean up the chaos.
SOLUTION
Building on the themes and ideas generated during the brainstorming session, we translated key insights into tangible design concepts. The focus was on reimagining the onboarding & registration journey in a way that reduces friction, improves clarity, and builds trust from the very first interaction.
We explored multiple directions and developed high-fidelity prototypes that reflected our north star vision—a seamless, intuitive, and brand-consistent user experience. These concepts aimed to simplify the flow, introduce clearer guidance, and enhance feedback mechanisms, while aligning with long-term product and business goals.
While some solutions were designed for immediate implementation, others represented a forward-looking vision for how the experience could evolve with deeper technical investment.
ONBOARDING JOURNEY - NEW ADDITIONS
Value Proposition
Splash Screen
OLD DESIGN vs. NEW DESIGN
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Simplified the User Interface and User navigation.
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Build trust through a more professional and credible interface.
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Strengthen brand visibility and consistency
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Clumsy UI with more distractions
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Lack of uniform design patterns across screens
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Weak Brand presence across screens
Old Screen
Current Screen
Old Screen
Current Screen
Old Screen
Current Screen
CLOSING NOTE
This project reinforced the importance of balancing business goals with user needs—reducing friction while building trust at every step. The redesigned journey aims to create a smoother first impression, setting the foundation for improved conversion and long-term engagement.