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Work Experience
Product Designer
StockEdge Fintech Pvt. Ltd.
December 2022 - June 2026
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Contributed to product strategy and roadmap discussions, influencing feature prioritization based on user behaviour analysis, feedback loop, and competitive benchmarking.
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Led end-to-end design of Custom Scan, enabling advanced users to create personalized stock screeners—driving +25% engagement among power users and strengthening product differentiation against competitors.
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Redesigned onboarding and KYC journeys using progressive disclosure and contextual value framing, improving conversion by 12% while reducing early-stage user friction.
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Led cross-platform UX strategy across web and mobile - simplified navigation and information architecture across complex financial workflows via JTBD.
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Reimagined NPS and feedback collection mechanisms to improve data quality and user retention. [+10% Customer satisfaction]
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Collaborated with product and engineering leadership to define roadmap priorities, aligning user insights with business goals and technical feasibility.
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Built and scaled a design system that standardized UI patterns, reduced inconsistencies, and improved design engineering velocity.
Digital Design Head
Thinkers
November 2021 - December 2022
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Defined the UX journey for an online diaper retail platform, focusing on trust-building, ease of purchase, and product clarity for customers.
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Designed brand identity system and packaging design for brands like Hycare & Nilaaya.
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Created cohesive visual language ensuring consistency across product packaging and brand communication.
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Designed conversion-focused website flows, aligning brand storytelling with
business goals.
Software developer - Frontend
Congizant Technology Solutions
July 2014 - April 2020
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Developed and optimized customer-facing web platforms for Wyndham Hotels Group, collaborating with cross-functional teams to deliver scalable and user-friendly interfaces
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Proactively took ownership of high-impact and complex design challenges and consistently delivered high-quality outcomes under tight timelines
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Recognized for driving initiatives beyond defined scope, contributing to overall product and team success.
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Collaborated closely with cross-functional teams, actively sharing ideas, incorporating feedback, and elevating team outcomes.
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