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UX Designer

Untangling Digital Spaghetti

I work at the intersection of user behavior, business strategy, and systems thinking — designing scalable experiences for fintech and digital products.

FEATURED WORK

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App Rebranding 

To make the company’s digital presence feel more aligned with its current business, users, and market positioning

Design System

StockEdge UI Kit Design

We created a UI design kit to standardize the product’s visual language, improve consistency across screens, speed up design decisions, and make future feature development more scalable.

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User Conversion

Custom Scans

Introducing a customizable stock screener is to empower users to build their own stock discovery strategy. 

Sphere on Spiral Stairs
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User Acquisition

Redesigned to build trust and enhance user experience at the first touch point in the App. 

"Hello World" I embrace a bit of chaos, but I design with absolute clarity.

I enjoy untangling complex problems and shaping them into experiences that feel simple, intuitive, and purposeful. My background in development helps me think beyond screens—balancing user needs with real-world constraints.

I’m also a curious explorer, a social butterfly when I feel like it, and someone who finds joy in conversations, travel, and capturing little aesthetic details around me.


I like clarity—in design, in thinking, and in what I’m building.

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LET'S GRAB A COFFEE !

Looking for a full time work, but I enjoy doing freelance work on my spare time. Don't hesitate to reach out!

info@pujavasa.com

+91-9051618197

Designed between coffee breaks & "one last iteration.

© 2026 By Puja Vasa

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